The $99 Amazon Prime arrives, with questions in tow - CNET: "Amazon Prime's US members will have to swallow a $20 increase, starting Thursday, that will push their membership fees to $99 a year -- a price hike that raises questions about the real value of the two-day shipping program.
The assumption has been that in addition to predictable, two-day shipping, Prime customers end up saving money vs. non-Prime members, with the membership fees often compared to the fees customers pay to join warehouse clubs that offer bulk discounts. But CNET took a look at a number of products and found that isn't always the case."
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