Now with Streaming Stick, Roku isn't sweating the blitz | Internet & Media - CNET News: "In January, the device maker unveiled partnerships with TV manufacturers TCL and Hisense to integrate Roku streaming right into their televisions, without requiring any of the streaming-media set-top boxes the company is known for. On Tuesday, it detailed its new Streaming Stick, a clear response to the popularity of Chromecast, Google's low-price, thumb-sized streamer. With Streaming Stick coming in April and Roku TV slated for the fall, the company has a lot in store for 2014."
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