Automatically remove tracking tokens from URLs in Chrome, Firefox | How To - CNET: "Urchin Tracking Modules, or UTMs, are tracking tokens added to URLs. They are a tool used by Google Analytics to help calculate the unique number of clicks on a specific link, navigation choices on a Web site, and how much time is spent looking at it. The namesake comes from Urchin Software, a company Google acquired in 2005. Google Analytics borrows a great deal of its structure and features from Urchin 6."
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